Saw this in an article today and thought I’d pass it along:
\nIn an effort to get a larger slice of back-to-school business, Michaels Stores is offering parents a special workshop to make personalized pencil cases — something it says comforts kids who are anxious about heading back to the Big House. <\/p>\n
The chain will host a free back-to-school event at all U.S. and Canada stores on Aug. 15, offering kids the opportunity to cover their pencil boxes with stickers and paint. <\/p>\n
“This has been a big year for do-it-yourself, not just because of the economy but because people want to express themselves by personalizing and creating their own d\u00e9cor, jewelry, clothing, and of course school-related items,” Philo Pappas, EVP\/category management for the Irving, Texas-based chain, tells Marketing Daily. <\/p>\n
The chain is promoting the event in email blasts, featuring it on both its main Web site, and theknackkids.com and its kids-project site, and using its circulars and in-store materials, as well. <\/p>\n","protected":false},"excerpt":{"rendered":"
Saw this in an article today and thought I’d pass it along: In an effort to get a larger slice of back-to-school business, Michaels Stores is offering parents a special workshop to make personalized pencil cases — something it says comforts kids who are anxious about heading back to the Big House. The chain will … Continue reading Free Kids Activity at Michael’s for Back-To-School<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"http:\/\/www.suneagleclan.com\/secondmesa\/index.php?rest_route=\/wp\/v2\/posts\/703"}],"collection":[{"href":"http:\/\/www.suneagleclan.com\/secondmesa\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.suneagleclan.com\/secondmesa\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.suneagleclan.com\/secondmesa\/index.php?rest_route=\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"http:\/\/www.suneagleclan.com\/secondmesa\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=703"}],"version-history":[{"count":2,"href":"http:\/\/www.suneagleclan.com\/secondmesa\/index.php?rest_route=\/wp\/v2\/posts\/703\/revisions"}],"predecessor-version":[{"id":705,"href":"http:\/\/www.suneagleclan.com\/secondmesa\/index.php?rest_route=\/wp\/v2\/posts\/703\/revisions\/705"}],"wp:attachment":[{"href":"http:\/\/www.suneagleclan.com\/secondmesa\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.suneagleclan.com\/secondmesa\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=703"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.suneagleclan.com\/secondmesa\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}